ICYMI – What is Culture Design and Why Do You Need It? [RECORDING]

May 10, 2021
May 10, 2021 Maddie Grant

As the saying goes, you either have a culture by design or a culture by default. I’ve seen the default cultures—and they’re usually not pretty. They often revolve around the personal style of the CEO (for better or worse), and they are frequently brimming with contradictions, like you say you’re all about collaboration, yet the silos fight fiercely to protect their turfs.

Intentionally designed cultures, on the other hand, are the ones we admire (like Netflix and Zappos). When you design your culture intentionally around what makes you successful, it can be a very powerful flywheel. That’s why our signature consulting project over the last several years has been focused on culture design. We start with our WorkXO culture assessment, but the consulting part is all about what the organization will DO based on the data.

See also  Overview of Your Culture Assessment Options

Curious to see what our culture design process looks like? Great! Because we’re doing a quick show and tell of the process via a webinar on April 23. We’ll go over the key elements of the process like setting up an internal culture team, developing culture priorities, and our “playbook” model for culture change. I’ll also share some examples of the products/outputs that clients have produced as a result of the process.




Maddie Grant

Maddie Grant, CAE, is an expert culture designer and digital strategist who focuses on helping organizations unlock the power in their culture and navigate culture change. She has specific expertise in digital transformation and generational differences in the workplace. She has explored the language of workplace culture for several years through her books, co-authored with her partner in business and life Jamie Notter, including Humanize: How People-Centric Organizations Succeed in a Social World (2011), the Amazon category best-seller When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business (2015) and the Non-Obvious Guide to Employee Engagement (2019).
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