Associations Experimenting with AI

October 13, 2022 Maddie Grant

In this episode, we talk to Erica Salm Rench of rasa.io about how to get associations to experiment with AI and new tech, especially in an area (email marketing) that is so entrenched in “we’ve always done it that way”. Have a listen!

Photo by hobijist3d

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Maddie Grant

Maddie Grant, CAE, is an expert culture designer and digital strategist who focuses on helping organizations unlock the power in their culture and navigate culture change. She has specific expertise in digital transformation and generational differences in the workplace. She has explored the language of workplace culture for several years through her books, co-authored with her partner in business and life Jamie Notter, including Humanize: How People-Centric Organizations Succeed in a Social World (2011), the Amazon category best-seller When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business (2015) and the Non-Obvious Guide to Employee Engagement (2019).
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