Our Promise

We help leaders with big dreams unlock the true potential of their organizations.

Who We Are

PROPEL was founded by Maddie Grant and Jamie Notter, who have been defeating the status quo and advancing the future of work for decades.

PROPEL helps organizations achieve ridiculous levels of performance by integrating culture, strategy, and execution. We’re making things happen in the association community that are, frankly, long overdue—like being wildly profitable, attracting the best talent in the world, and being nimble and agile.

And our work in the corporate world is equally transformative. Leaders come to us to help them create cultures that unlock potential, attract top talent, and produce surprisingly good results.

Our Why

To truly understand our work, grab a cup of coffee, put your feet up and read our manifesto.

What We Do

For over a decade, we have been leading the conversation about workplace culture and the future of work, as documented in our three published books: Humanize: How People-Centric Organizations Succeed in a Social World (2011), When Millennials Take Over: The Ridiculously Optimistic Future of Business (2015), and The Nonobvious Guide to Employee Engagement (2019). 

We converted that research and our own experience into powerful CONSULTING, COACHING, and COURSES that help leaders at all levels unlock the potential inside their organizations.