Our Promise

We are the one stop shop for integration of culture driven strategy and execution. Our processes result in massive action, improved engagement, and long term success.

Who We Are

PROPEL was founded by Maddie Grant and Jamie Notter, who have been defeating the status quo and advancing the future of work for decades.

PROPEL helps organizations achieve ridiculous levels of performance by integrating culture, strategy, and execution. We’re making things happen in the association community that are, frankly, long overdue—like being wildly profitable, attracting the best talent in the world, and being nimble and agile.

Our Why

To truly understand our work, grab a cup of coffee, put your feet up and read our manifesto.

What We Do

For over a decade, we have been diving deep into organizations of all sizes to help them understand and take action on their culture. This work also informs our books, Humanize: How People-Centric Organizations Succeed in a Social World (2011), When Millennials Take Over: The Ridiculously Optimistic Future of Business (2015), and The Nonobvious Guide to Employee Engagement (2019). 

Our latest work takes everything we’ve learned about culture and connects it to some of the most powerful growth models in business—The Rockefeller Habits and Verne Harnish’s Scaling Up model—in order to help associations truly transform and tap into their potential.