How Much Do Culture Assessments Cost?

October 11, 2021
October 11, 2021 Jamie Notter

How much do culture assessments cost?

Unfortunately, that is one of those “how long is a piece of string” questions, because once you start digging into the culture assessments out there, they become almost impossible to compare.

For example, the Human Synergistics and Barrett Values culture assessments have been around a long time, but you generally only get access to them through their certified consultants, which makes pricing almost impossible to determine (since it’s wrapped into the consulting). These types of assessments tend to be one-off, and the reports are often PDFs, and the role of the consultant is to help you interpret the results and develop action plans. It is possible (at least with Human Synergistics) to get certified to deliver the assessments inside your own organization, but that typically costs a few thousand dollars and an in-person training. Then after that you’d pay per survey and report.

Your other option is an online culture assessment platform. Culture assessment platforms are usually sold as annual software subscriptions. You pay the annual fee, upload your employee roster into the platform, and then you can deploy the culture assessment whenever you want (and as often as you want, as long as you continue to pay the annual fee). Examples in this category are Culture Amp, Culture IQ, and our very own WorkXO culture assessment that is included in QuestionPro’s Workforce product.

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The companies that sell these platforms frequently don’t list the pricing publicly (they want to get you on a demo, I get it), but according to Capterra, Culture Amp starts at $4,500 per year ($10,500 per year for organizations with 201-2000 employees) and Culture IQ starts at almost $20,000(!). Since we created it, I know more about the WorkXO pricing: it starts at $6,000 per year and above 150 employees there is a formula for calculating the annual subscription fee.

But the challenge with the online platforms is that they are all offering something a little (or a lot) different. QuestionPro’s Workforce product includes our WorkXO culture assessment, but also lets you run exit surveys, engagement surveys, and more. It looks like Culture IQ is now also paired with an employee “listening” platform called Perceptyx. These features change constantly, which is probably another reason pricing is not shared publicly.

You’ll also find platforms that have an entirely different focus (like team performance) that throw in a culture assessment as part of it. For example, a company called Cloverleaf has a an automated coaching product for individuals and teams, which includes the ability to run a good number of assessments, including their “culture pulse” assessment. That’s about $1,200 per year, but it’s only for one team.

Finally, when pricing a culture assessment you have to understand what you plan to DO with the data and reporting, and, more specifically, if you think you can do that by yourself. Think of it in terms of these steps:

  • Collect and display the data
  • Analyze and slice and dice the data
  • Interpret the results
  • Change the culture
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Culture IQ doesn’t have this on their website any more, but they used to claim that you could get through all four steps by subscribing to their platform, ultimately relying on action item templates derived from their earlier work with clients. In our case, that $6,000 WorkXO subscription will get you through the first two bullets, and then we add on consulting fees to help you with interpretation (our culture pattern analysis, an additional $2,000) and action planning (a full culture design project is typically $40,000 total, including the assessment and interpretation).

Bottom line

You’re going to spend several thousand dollars on a good assessment, and the price goes up based on the number of employees you have, though under about 200 the price won’t vary too much. You’ll get close to $10,000 if you want at least some help interpreting and understanding the results, and then consulting fees go up from there if you need help with the culture change part. Let us know if you want to discuss in more detail for your particular circumstances!

Jamie Notter

Jamie is an author and growth strategist at PROPEL, where he helps leaders integrate culture, strategy, and execution to achieve breakthrough performance and impact. He brings twenty-five years of experience to his work designing culture-driven businesses, and has specialized along the way in areas like conflict resolution and generations. Jamie is also the co-author of three books—Humanize, When Millennials Take Over, and The Non-Obvious Guide to Employee Engagement—and holds a Master’s in conflict resolution from George Mason and a certificate in Organization Development from Georgetown, where he serves as adjunct faculty.
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