I am SO excited to announce that my latest white paper is out! And no surprise, the topic is digital transformation – the work I’ve been doing with associations for over a decade.
And I know, I know, you’re probably thinking “digital transformation?? Yawn, what a cliche, that topic has been done to death…” But that’s exactly why when the super smart Elizabeth Engel of Spark Consulting asked me to collaborate with her on this paper, I jumped at the chance to clarify what this is really about and why yes, it definitely still matters. We dig into some deeply researched analysis of why this topic is often all talk and no action, especially when it comes to associations–and how to think about it differently in order to really unlock the “transformation” part.
We dig into burning questions like:
- What is digital transformation (really) and why do associations need it?
- Which technologies reduce transactional friction that slow associations down?
- What culture patterns do associations have that block digital transformation?
- How can associations be digitally mature enough to be competitive?
- How the Construction Specifications Institute (CSI) (with our buds at Cimatri) created a B2B product that “revitalized CSI’s brand in the larger construction industry, from “dusty old Buick” (in Dorsey’s words) to a digital-first innovator and creator of an ecosystem that integrates construction software products and provides benefit for software end users.”
- How the Healthcare Financial Management Association (HFMA) took a simple charge to update their magazine and turned it into an opportunity to reimagine their entire content flow and how they provide valuable information to their members.
- How the Independent Community Bankers Association (ICBA) built a future focused and comprehensive data strategy that actually informs everything that they do, both internally through their systems and processes and externally with data systems that serve their members.
- How the School Nutrition Association (SNA) – whose constituents are not necessarily digital natives – were able to quickly create brand new virtual educational content for a member audience that includes a varied range of technology ability, meeting them where they are but using technology to do it.