ICYMI: The No B.S. Guide to Digital Transformation

February 10, 2022 Maddie Grant

I know, I know, you’re probably thinking “digital transformation?? Yawn, what a cliche, that topic has been done to death…”  But that’s exactly why when the super smart Elizabeth Engel of Spark Consulting asked me to collaborate with her on this paper, I jumped at the chance to clarify what this is really about and why yes, it definitely still matters.  We dig into some deeply researched analysis of why this topic is often all talk and no action, especially when it comes to associations–and how to think about it differently in order to really unlock the “transformation” part.

We dig into burning questions like:

  • What is digital transformation (really) and why do associations need it?
  • Which technologies reduce transactional friction that slow associations down?
  • What culture patterns do associations have that block digital transformation?
  • How can associations be digitally mature enough to be competitive?
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We also showcase 5 case studies of associations who really are embracing true digital transformation – and changing the game while they are at it.  You’ll find out:
  • How the Construction Specifications Institute (CSI) (with our buds at Cimatri) created a B2B product that “revitalized CSI’s brand in the larger construction industry, from “dusty old Buick” (in Dorsey’s words) to a digital-first innovator and creator of an ecosystem that integrates construction software products and provides benefit for software end users.”
  • How the Healthcare Financial Management Association (HFMA) took a simple charge to update their magazine and turned it into an opportunity to reimagine their entire content flow and how they provide valuable information to their members.
  • How the Independent Community Bankers Association (ICBA) built a future focused and comprehensive data strategy that actually informs everything that they do, both internally through their systems and processes and externally with data systems that serve their members.
  • How the School Nutrition Association (SNA) – whose constituents are not necessarily digital natives – were able to quickly create brand new virtual educational content for a member audience that includes a varied range of technology ability, meeting them where they are but using technology to do it.
This paper is PACKED with insights and practical advice for cutting through the BS and better understanding why this topic is important.  Get your free copy today!

Maddie Grant

Maddie Grant, CAE, is an expert culture designer and digital strategist who focuses on helping organizations unlock the power in their culture and navigate culture change. She has specific expertise in digital transformation and generational differences in the workplace. She has explored the language of workplace culture for several years through her books, co-authored with her partner in business and life Jamie Notter, including Humanize: How People-Centric Organizations Succeed in a Social World (2011), the Amazon category best-seller When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business (2015) and the Non-Obvious Guide to Employee Engagement (2019).
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