Opportunity for Small-Staff Association Leaders

September 10, 2021
September 10, 2021 Jamie Notter

Take part in the pilot of our group coaching program.

I’ve been around the association world long enough to understand many of the challenges small-staff associations face. People wear many hats, yet you can still end up with silo issues since many “departments” are made up of one person. You don’t have the resources of the larger associations, but your members can be just as demanding. There aren’t enough hours in the day, but you still have a culture to nurture, strategies to formulate, and systems of implementation to manage.

In the end, though, you work with what you have. One of my favorite innovation stories is about how Apple spent millions developing the Newton (which flopped), while 3Comm only spent a few hundred thousand on the Palm Pilot, which went on to completely dominate that segment. When asked why they spent so little to develop it, they said “That’s all we had.”

Small association leaders should own the fact that they have resource constraints—and then be awesome anyway. And on the issue of simultaneously handling culture, strategy, and execution, we can help. We have created a system for managing all three that is the focus of our coaching work with association leaders. For larger associations, we work with them one-on-one (sometimes with the whole management team) on a monthly basis, setting up and implementing the system. The system has a huge impact on an association’s ability to thrive and grow, even in today’s crazy world. But it can take a year or more to set up, and we realize the private coaching is more expensive than small associations can afford.

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So we are launching a small association version of this coaching that will be done in a group format, making it more focused and more affordable. It’s a six-month, cohort-based program that we run through our online learning platform. The curriculum is set to cover the basics of our system, and in addition to the monthly live zoom sessions with me, we’ll have templates, video tutorials, and other resources in the platform to help you in setting up your new system. There’s even one session where you can bring in a volunteer leader. In six months you’ll see improved alignment among strategy, execution, and culture, and the flat fee is only $1500 for the whole program.

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The pilot is launching in October, and you must register and pay by September 25th to be included in this first cohort. The course information is on our learning site. If you sign up for the free preview, you can see more about our system and the content of the course, or just contact me and I can send you a PDF.

So take advantage of this pilot. As a pilot participant, you’ll get some extra one-on-one attention and access to some of the resources we normally reserve for our private coaching clients. It’s a great opportunity to set yourself up for success in 2022.

Jamie Notter

Jamie is an author and growth strategist at PROPEL, where he helps leaders integrate culture, strategy, and execution to achieve breakthrough performance and impact. He brings twenty-five years of experience to his work designing culture-driven businesses, and has specialized along the way in areas like conflict resolution and generations. Jamie is also the co-author of three books—Humanize, When Millennials Take Over, and The Non-Obvious Guide to Employee Engagement—and holds a Master’s in conflict resolution from George Mason and a certificate in Organization Development from Georgetown, where he serves as adjunct faculty.
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