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January 31, 2023 Maddie Grant

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The culture assessment was extremely valuable as it measured the current state of our firm and provided data points on a continuum–allowing us to assess what changes, if any, we wanted to make for the future.  The eight [Culture Marker] categories and their descriptors included words and phrases that were tightly aligned to our firm’s internal shorthand, which made it very easy for our leaders to connect the dots.  We celebrated instances where our results were exactly as we wanted them and have identified culture priorities where we will be focusing on over the next few years.

Christina Ricke, Pinion Global

Maddie Grant

Maddie Grant, CAE, is an expert culture designer and digital strategist who focuses on helping organizations unlock the power in their culture and navigate culture change. She has specific expertise in digital transformation and generational differences in the workplace. She has explored the language of workplace culture for several years through her books, co-authored with her partner in business and life Jamie Notter, including Humanize: How People-Centric Organizations Succeed in a Social World (2011), the Amazon category best-seller When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business (2015), the Non-Obvious Guide to Employee Engagement (2019), and Culture Change Made Easy (2024).