Share Your Culture – With Everyone.
This workshop is for organizations that already have a good handle on what their culture truly values and why that’s important. (If you’re not clear on that yet, start with Culture Design).
But while YOU may be clear about your culture, many of your employees may not be. And your new hires and customers could be completely in the dark about it – and these days explicitly sharing your cultural values has never been more important.
What you need are clear culture artifacts you can use to effectively communicate the core elements of your culture, and the primary one is what we call a culture code.
These can include documents, slide decks, videos, that are shared with external stakeholders and draw from existing work on culture and core values. But it should be memorable, focused on the forest rather than the trees, and clear about what’s valued and what isn’t.
How It Works
- 1
Draft the code
We lead a small team to draft the code based on existing work on culture, core values, and key idealogies.
- 2
Oversee Asset-Building
We work with your internal marketing team to create production of code documents like slide decks and videos.
- 3
Communication Strategy
We assist your internal marketing team to create a high-level communications plan on the back end.