Need more money for your association?
You might just find it in your culture.

Get an hour of expert coaching from our nationally-recognized team.

Improve culture at its core.

Losing members, high turnover, snail-paced growth… these are actually symptoms of larger, deeper issues that you may not even know about—issues that are at the core of your association’s culture and how it interacts with both strategy and execution.

But whatever the deeper issues are, they are losing you money — and that’s reducing the impact you could be having on your members.

With a dedicated PROPEL business coach by your side, you can unblock your team and unlock your association’s potential for growth and impact.

In just an hour of working with your PROPEL coach, you will have:

  • Access to our proprietary Strategic Readiness Audit to pinpoint your biggest issues
  • A personalized one-on-one hour of coaching with our nationally-recognized coaching team
  • An in-depth analysis of the current state of your association’s culture, strategy, and execution challenges
  • A clear set of action steps to make your organization more financially successful and impactful through culture-driven strategy and execution
  • A comprehensive report outlining every part of the coaching session and action plan
  • First-look access at our upcoming PROPEL+ learning center

Why do you need culture-driven business coaching?

Here’s the hard truth that most association’s don’t know:

You can’t impact the world if you don’t have adequate profit. And your culture is undercutting your bottom line.

Think about your organization. Which of these feels familiar to you?

  • Awkward Collaboration.
    Interactions are clunky, collaboration software unreliable, or people just don’t want to work together.
  • Reactive Transparency.
    People end up discovering what they need to know a little too late and decisions are made based on inadequate information.
  • Shallow Solutions.
    Focusing on fixing obvious problems rather than learning what the motivators beneath those problems are.

If you recognize one or more items on this list, your culture IS impacting your association’s performance, membership, and financial goals in ways you don’t even know.

CASE STUDY

How does Reactive Transparency affect my bottom line?

Situation: The marketing department reaches out to the meetings department to discuss the early-bird email campaign, only to discover that Meetings launched it last week!

Problem: The team is not doing enough to make sure people have the information BEFORE they need to ask for it.

Outcome: Financial loss, duplicated effort, and poor implementation—like missing the target on early-bird registrations because of the badly-handled campaign.

Where do you begin?

How can you get a better idea of what you’re doing wrong so that you can fix it?

There are two ways to approach this. You can:

1. Do a deep dive into your association’s underlying culture patterns and overhaul it with a new cultural design); or

2. Lean into cultural change gradually with a monthly consultation with a dedicated PROPEL business coach to help you reach your goals.

At PROPEL, we help you integrate culture, strategy, and execution to allow your association to break through performance and accountability barriers and experience unprecedented growth.

The PROPEL Coaching Process

Discovery.

You complete a quick self-assessment and your dedicated coach reviews it with you as a way to develop appropriate goals and a growth strategy for your association.

Education.

Your coach meets with you and/or your management team on a monthly basis to dig into the nuances and connect the dots among the 10 Culture, Strategy, and Execution Habits mentioned above, pulling out the specific pieces that are affecting your association.

Implementation.

We guide you as you make targeted internal changes and implement innovative solutions to the immediate culture, strategy, and execution challenges. work with you each month to develop and manage your strategy, execution, and culture in small, practical bites.

Expansion.

The monthly discussions will be augmented by exercises, further reading, that wil help you share what your learning with others in your association and ensure you see visible progress and momentum right out of the gate.

Evaluation & Growth.

As you complete goals and see results, your coach helps you capture the real financial value. This program can pay for itself, and the results will grow with each new iteration of the process.

Nationally-recognized coaches to help your association grow

Our coaches are internationally recognized thought leaders and consultants with deep expertise in culture design, strategic thinking, and digital transformation. No matter your association’s size or experience, they work with you to drive concrete culture change that delivers measurable results.

Jamie Notter

As featured in Forbes and Harvard Business Review, Jamie Notter is a culture designer with over 25 years of experience working hand-to-hand with business leaders around the world. He is an accomplished author and speaker, and holds a master’s degree in conflict resolution from George Mason University, and a Certificate in Organization Development from Georgetown, where he serves as adjunct faculty.

Jamie Notter

As featured in Forbes and Harvard Business Review, Jamie Notter is a culture designer with over 25 years of experience working hand-to-hand with business leaders around the world. He is an accomplished author and speaker, and holds a master’s degree in conflict resolution from George Mason University, and a Certificate in Organization Development from Georgetown, where he serves as adjunct faculty.

Maddie Grant, CAE

Maddie Grant, CAE is an expert digital strategist and culture change consultant whose superpower is skillful shepherding of organizations through cultural and digital transformation. Prior to co-founding PROPEL Maddie was the co-founder of SocialFish, a successful digital strategy consulting firm and home of one of the most visited and respected blogs written for nonprofit and association executives.

Maddie Grant, CAE

Maddie Grant, CAE is an expert digital strategist and culture change consultant whose superpower is skillful shepherding of organizations through cultural and digital transformation. Prior to co-founding PROPEL Maddie was the co-founder of SocialFish, a successful digital strategy consulting firm and home of one of the most visited and respected blogs written for nonprofit and association executives.

Get over $3,000 worth of coaching value packed into a $97 coaching session:

Our full coaching program goes into depth and detail regarding the culture, strategy, and execution issues facing your organization, and allows your business coach to identify and guide you towards greater growth and financial success. Typically, the fees for this program include:

  • $3,000 set-up fee
  • $1,500 monthly retainer for individual CEOs OR;
  • $4,500 for management teams
  • Two-year coaching program commitment

But Culture-Driven Business Coaching is an important management innovation for associations—no other business consulting organization is putting strategy, execution, and culture together like this—so we wanted to give you a chance to “try it before you buy it.”

Right now we are offering to apply our expert analysis to your association with an hour of high-level culture-driven business coaching for only $97.

For only $97, you get:

  • Access to our proprietary Strategic Readiness Audit to pinpoint your biggest issues
  • A personalized one-on-one hour of coaching with our nationally-recognized coaching team
  • An in-depth analysis of the current state of your association’s culture, strategy, and execution challenges
  • A clear set of action steps to make your organization more financially successful and impactful through culture-driven strategy and execution
  • A comprehensive report outlining every part of the coaching session and action plan
“Before engaging [with PROPEL] to help us learn how to shape our culture in success-driving ways, I thought of our organizational culture as a product of our success. Now, I understand that our success is, in fact, a product of our culture.”

Steve Spadt, SVP Technology, American College of Physicians

You have the power to change the future of your association by getting to the core of what drives growth: your culture.

Take advantage of this opportunity to connect with our nationally-recognized team of PROPEL culture coaches and start making change today.

FAQs

What is the coaching methodology?

The PROPEL coaching program is based on the 10 Rockefeller Habits by Verne Harnish, a proven methodology used by thousands of companies to achieve amazing growth. We then expanded on the culture elements and customized it for the association sector creating a uniquely powerful program for leaders who want to take their associations to the next level.

What happens in the coaching session?

Each coaching session will zero in on a specific aspect of either strategy, culture, or execution, and together we’ll work it through to a concrete solution. Here are the 10 focus areas of the coaching program:

CULTURE:
  • Everyone in our association knows what our culture is
  • We continuously align our culture with what makes us successful
  • The top of the organization lives the culture, and ensures integration with strategy and execution
STRATEGY:
  • Everyone in our association knows what our strategy is
  • We’re laser focused on what we should be doing on a quarterly basis
  • Everyone in our association knows what our progress is
EXECUTION:
  • We are masters of internal meetings and information flow
  • We are hyper aware of what members/customers/stakeholders want, need, and experience on continuous basis
  • There is zero confusion about who is accountable for what
  • Everyone can measure their own success, every day, week, month, quarter, and year.

How long does it take to see results?

Our coaching program is designed to produce the most benefit over 24 months or longer. Every step of the coaching process is packed with practical advice that you can apply immediately. You will start to see the results of your hard work in a few months, but the biggest gains come from staying consistent with the process over a period of years.

Within months of working with your PROPEL coach, you will have:

  • Simplicity and clarity of your strategic objectives and the path to achieve them
  • A set of tools to help you track team objectives, progress and alignment across the organization
  • A culture that is rhythmic and creates accountability and ownership
  • A narrow, laser focus on achieving key objectives each quarter
  • A more transparent and effective decision-making process
  • A team that is more engaged and productive

How much does it cost?

Our full coaching program carries a set-up fee of $3,000 and then a $1,500 monthly retainer for individual association CEOs or C-Suite executives, or a $4,500 monthly retainer when we are coaching the entire management team.

With this offer, however, you get a one-time coaching session for just $97, allowing you to “try it before you buy it,” and see the results for yourself.

How do I get started?

Simply follow this link to reserve your one-hour coaching session.
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