Growth Engine Gap Analysis

Your association could be doing more good, faster. This roadmap can show you how.

Are you ready to uncover the patterns that are keeping your association barely at breakeven? Take advantage of the PROPEL Growth Engine Gap Analysis.

Trusted by:

A million points of data
working for you

Your association is barely breaking even, every year. You know that there are processes and people who just aren’t pulling their weight. And you know you need to make a change, but you’re not sure where to start.

For nearly a decade, we have been talking with business and association leaders about what keeps them from achieving their financial and impact goals. In fact, you probably already suspect some of these deep problems.

"Maddie and Jamie provide a practical outcomes-based approach to workplace culture. They understand how to make an intentional impact within your organization and they provide a step-by-step guide on how to get there. The best part… it works!"

Shawn VanDerziel, Chief Human Resources Officer, Field Museum

Do you recognize these common
association problems?

Awkward Collaboration.

We help each other individually, but our silos make group collaboration more difficult.

Reactive Transparency.

People end up discovering what they need to know a little too late and decisions are made based on inadequate information.

Unclear Priorities.

We have a strategic plan, but nobody knows if what they’re focused on this quarter is moving the needle.

Uneven Discipline.

Some groups are held to higher standards of accountability than others—and no one ever fixes it.

These are the patterns we’ve identified from
over a MILLION points of research data.

If you recognize one or more items on this list, your patterns ARE impacting your association’s
performance, membership, and financial goals in ways you don’t even know.

That’s why we created the GROWTH ENGINE GAP ANALYSIS to help associations like you uncover these
patterns and fix them before they cause further damage to your growth.

The Growth Engine Gap Analysis…

Finds hidden patterns that are demotivating your staff, turning off your membership, and keeping you from achieving your revenue goals.

Solves issues related to leadership friction and team accountability.

Teaches you what’s really going on in your team’s day-to-day work and mindset that is holding your association back.

How It Works

Share Your Patterns.

The Gap Analysis process starts with you answering just four open-ended questions online to help us see how the patterns are showing up in your association. We learn your leadership style, your accountability measures, and other specific information that we can use to develop a better understanding of the biggest blocks to your association’s growth.

Dive Deeper.

We’ll then schedule a call with co-founders and Senior Growth Strategists Jamie Notter and Maddie Grant. They’ll dig deeper into your responses and help identify the key gaps. This one-on-one session allows you to ask questions and get clarity on what behaviors are killing your growth and what you should do next.

Close the Gaps.

We’ll put it all together into a customized roadmap with specific recommendations you can use to start unlocking your growth potential. Your Growth Engine Gap Analysis will reflect your initial questionnaire, the one-on-one analysis call with Jamie or Maddie, and your unique action steps to make the biggest difference in the least amount of time.

“[PROPEL] did excellent work on helping us to identify our culture and work with us to set a path for development of a new culture. Finally, they helped us to implement steps to continue to develop that culture. Their efforts gave us a great foundation to build from and evolve a key part of our organization that has helped us to accelerate our service to our members.

Jeff Morgan, CEO, Club Management Association of America

Who We Are

PROPEL was founded by Maddie Grant and Jamie Notter, who have been defeating the status quo and advancing the future of work for decades.

PROPEL helps organizations achieve ridiculous levels of performance by integrating culture, strategy, and execution. We’re making things happen in the association community that are, frankly, long overdue—like being wildly profitable, attracting the best talent in the world, and being nimble and agile.


Who should buy the Growth Engine Gap Analysis?

Association leaders who are tired of minimal growth and are focused on executing better on their strategy.

How much does the Growth Engine Gap Analysis Cost?

The GEGA costs $497, which pays for our in-depth analysis of your responses to the questionnaire as well as a one-on-one review session with Culture Designers Jamie Notter and Maddie Grant.

How long does the Growth Engine Gap Analysis take?

The initial questionnaire takes about 15 minutes. The personalized analysis is an hour-long personalized strategy session with Jamie Notter or Maddie Grant.

What kind of results can I expect?

This analysis session and report will give you a handful of actionable strategies and insights that you can begin immediately. You will see better communication and better daily, weekly, and monthly alignment to your annual goals.

When can I start?

You can start right now. We are looking forward to working with you!

*Limit of one GEGA per organization.

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