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Use this Template to Write Your Responsible AI Principles

March 7, 2023
Posted in Accountability, AI, Core values
07 Mar 2023
 Accountability, AI, Core values, Digital transformation, Innovation
March 7, 2023 Maddie Grant

I believe associations have a HUGE role to play in setting principles for the ethical use of AI.  But before we can carve out a role as a sector in that, the first step is setting our own organizational Responsible AI Principles.  To help us out, the Marketing AI Institute has published a Creative Commons template for us all to use.

Take a look below – take these as your starting point, edit them to suit your own organization, publish them on your website, and then stick to them as you start delving into AI for your own stakeholders.

The Responsible AI Manifesto for Marketing and Business (marketingaiinstitute.com)

Our Responsible AI Principles

  1. We believe in the responsible design, development, deployment and operation of AI technologies.
  2. We believe in a human-centered approach to AI that empowers and augments professionals. AI technologies should be assistive, not autonomous.
  3. We believe that humans remain accountable for all decisions and actions, even when assisted by AI. The human must remain in the loop in all AI applications.
  4. We believe in the critical role of human knowledge, experience, emotion, and imagination in creativity, and we seek to explore and promote emerging career paths and opportunities for creative professionals.
  5. We believe in the power of language, images and videos to educate, influence, and affect change. We commit to never knowingly use generative AI technology to deceive; to produce content for the sole benefit of financial gain; or to spread falsehoods, misinformation, disinformation, or propaganda.
  6. We believe in understanding the limitations and dangers of AI, and considering those factors in all of our decisions and actions.
  7. We believe that transparency in data collection and AI usage is essential in order to maintain the trust of our audiences and stakeholders.
  8. We believe in personalization without invasion of privacy, including strict adherence to data privacy laws, mitigation of privacy risks for consumers, and following our moral compass when legal precedent lags behind AI innovation.
  9. We believe in intelligent automation without dehumanization, and the potential of AI to have profound benefits for humanity and society.
  10. We believe in an open approach to sharing our AI research, knowledge, ideas, experiences, and processes in order to advance the industry and society.
  11. We believe in the importance of upskilling and reskilling professionals, and using AI to build more fulfilling careers and lives.
  12. We believe in partnering with organizations and people who share our principles.
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Paul Roetzer, founder of the Marketing AI Institute, said on the Association Mashup the other day that he could foresee the day when members and job candidates will care as much about these principles as they do now about culture. So don’t delay – start thinking about yours now.

Maddie Grant

Maddie Grant, CAE, is an expert culture designer and digital strategist who focuses on helping organizations unlock the power in their culture and navigate culture change. She has specific expertise in digital transformation and generational differences in the workplace. She has explored the language of workplace culture for several years through her books, co-authored with her partner in business and life Jamie Notter, including Humanize: How People-Centric Organizations Succeed in a Social World (2011), the Amazon category best-seller When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business (2015), the Non-Obvious Guide to Employee Engagement (2019), and Culture Change Made Easy, coming out in Fall 2023.